A path marked by pixels and passion, I’ve journeyed through the dynamic realm of content production, crafting captivating visual narratives that leave a lasting impact.

 

My story began in the bustling cities of Singapore and Kuala Lumpur in 2007. Armed with a camera and a dream, I immersed myself in video editing and production, weaving tales across TV commercials, social media platforms, and business content. My journey wasn’t just about work; it was about discovering my canvas in advertising agencies, media outlets, consulting firms, and post-production studios.

 

In 2013, my adventure took a whirlwind turn as I stepped into the shoes of a Senior Producer and Video Lead. Within a year, I rose to lead the team, and my tale carried me across oceans to Tokyo, Japan. It was there that I replicated success, ensuring that the threads of creativity and efficiency were woven seamlessly. From directing to post-production, I orchestrated a symphony that resonated across the diverse cultures of the Asia-Pacific region.

 

As Production Director, my story merged creativity with strategy. With data as my compass and culture as my muse, I orchestrated a dance between creative and production workflows. From brainstorming to permit applications, I navigated the complexities, creating visuals that celebrated the vibrant tapestry of the region. Directing and producing in Taiwan, Indonesia, and the Maldives broadened my creative horizon.

 

By 2018, I embraced the role of Head of Production/Producer at multiple agencies in Singapore. Here, I managed regional video and visual content with teams in London, San Francisco, and Sydney. Handling production planning, budgeting, and crew hiring while supporting business development and maintaining strong client relationships, I thrived on the challenges and rewards of creating impactful content. Travels to South Korea, Indonesia, and China added depth and texture to my professional journey.

 

When the pandemic hit in 2020, my narrative took a twist. Embracing the role of a remote Project Director and Content Producer, I embarked on a global adventure, virtually directing content from Los Angeles to Kathmandu. This period highlighted adaptability and resilience, proving the power of virtual connections.

 

In 2021, I took on the role of Head of Studio in Kuala Lumpur. Leading a team of ten content creators, we produced an impressive fifty pieces of content per month, pushing the boundaries of creativity and efficiency. Streamlining processes and collaborating with management to enhance workflows, we achieved remarkable results. From Instagram’s fleeting moments to TikTok’s viral sensations, I led a symphony of creation that resonated with audiences around the world.

 

Since 2020, I’ve embraced remote work as a Freelance Content Production Specialist/Consultant, including my role with ReAgency Lab in New York. Managing content creation and video production for international clients has been thrilling. From planning and scripting to shooting and post-production, I ensure every project is delivered to the highest standard. Providing expert consultation and directing creative content, I’ve set up remote work processes and facilitated virtual collaboration. Filming and on-site coordination in various locations have kept my work dynamic and engaging.

 

Through every lens and across every frame, my journey has been one of passion, innovation, and relentless pursuit of storytelling excellence. I continue to blend frames with feelings, crafting stories that find their way not just into screens, but into hearts.