My journey in content production kicked off in 2007 between Singapore and Kuala Lumpur. Back then, it was just me, a camera, and the excitement of figuring things out as I went. I started out editing and producing videos for TV, social media, and corporate projects, bouncing between ad agencies, media outlets, consulting firms, and post-production studios — anywhere I could learn and make something worth watching.

 

In 2013, I stepped into the role of Senior Producer and Video Lead. Within a year, I was leading teams and found myself in Tokyo, Japan, building on that success. From directing to post-production, I worked across different cultures and markets in the Asia-Pacific region, learning how to adapt quickly and keep projects running smoothly.

 

As Production Director, I managed everything from creative planning to the logistical details — permits, schedules, budgets — while producing in locations like Taiwan, Indonesia, and the Maldives. By 2018, I was Head of Production/Producer at agencies in Singapore, managing regional projects with teams in London, San Francisco, and Sydney, and traveling for shoots in South Korea, Indonesia, and China.

 

When the pandemic hit in 2020, my work shifted online. I took on remote freelance projects, including early collaborations with ReAgency Lab in New York, managing virtual productions for clients from Los Angeles to Kathmandu. It was a crash course in adaptability and a reminder that good collaboration doesn’t always need to be in the same room.

 

In 2021, I joined LOKi in Kuala Lumpur as Head of Studio, leading a team of 10 content creators and delivering up to 50 pieces of content a month for platforms like Instagram and TikTok — while still doing occasional freelance work for ReAgency. I streamlined workflows, managed resources, and kept the creativity flowing.

 

By late 2023, I stepped fully into my role with ReAgency, producing and directing projects that have taken me across Europe, the US, and back home to Malaysia. Some days I’m hiring teams and managing shoots from my desk in KL; other days I’m on location making sure everything comes together.

 

Through it all, my focus has stayed the same: deliver content that works, adapt to wherever the job takes me, and keep the process as smooth as possible for everyone involved.